Category Archives: business

Leslieville Art Scene Accepts Davide Luciano Photography at Pentimento Art Gallery

Davide Luciano stands at the back of Pentimento Gallery beside his own portrait in Sheep Nation, photography

Davide Luciano stands in background at Pentimento Art Gallery in Leslieville, beside his portrait in Sheep Nation, photography exhibit.

Sometimes the area around Queen and Leslie and all the way north past Danforth is referred to as Leslieville.  Leslie Street is one of seven large arterial thoroughfares in Toronto. The city is organized in a grid pattern dating back to the plan laid out by Augustus Jones between 1793 and 1797 and streets do not follow a typical north south arrangement due to some extreme landscape in this part of southern Ontario. Toronto has deep ravines and two major rivers, Don and Humber, which have their own unique topographic features.  In summary the heart of the city today is the Yonge St corridor, and that’s along way from Leslieville, but connected by the relatively straight streetcar line along Queen St.

So it happens that Leslieville is on the rise. New condominiums have been built along Carlaw at Dundas St East and these have helped populate the area with a younger and more financially capable breed of urban professionals.  These people are streetcar shoppers, and prefer good local grocery stores and quaint shops over long car trips.  They also seek relaxing experiences and look for friendly pubs, cafes and art galleries.  The street scene here is not crushing like The Beaches or Queen St W and my friends sometimes remark how refreshingly easy it is to find parking.

On Thursday May 3rd evening, I attended a unique exhibit of photography by a young artist named Davide Luciano.

Davide Luciano, Sheep Nation, a photography exhibit at Pentimento Gallery in Toronto, Here are some shots of the Sheep Nation exhibit at Pentimento Gallery.  The accompanying literature reads, “Sheep Nation explores a society that is desperate for uniqueness and originality but ultimately succumbs to following the herd.”  In this presentation, the artist made human subjects into a race of sheep-like people complete with odd looking hoof-like hands and feet, and animal faces, and in some cases, horns.  Its also significant that the females are all wearing matching designer dresses.

Niagara Falls, girl, Smojoe, Pentimento, art galleryHere is picture of Smojoe giving his business card to a tourist from Niagara Falls Ontario that he met while mingling around the beverage table.  Davide also has a six page spread in ZOOM Europe’s preeminent Fine Arts Photography magazine. The show has been blogged about already from as far away as Australia and Italy.

Pentimento Fine Art Gallery is located at 1164 Queen Street East Toronto, and open from Weds to Sunday each week.  John Rait opened the venue in July 2006  to offer local artists more multimedia promotion including, but not limited to, representation on the Pentimento blog.  Rait offers commissions, installations, consultations, and private viewings.  The gallery shows contemporary Canadian artists at all stages of their careers.

The word ‘pentimento’ refers to any alterations in a painting. Upon completing some research into the etymology of the word, I rediscovered that it means “an alteration in a painting, evidenced by traces of previous work, showing that the artist has changed his or her mind as to the composition during the process of painting.” And there are many famous examples and perhaps most representative is The Lute Player by Caravaggio which has inspired a great deal of discussion about that Master’s creative process and vision.

The true etymology of the word Pentimento is Italian for repentance, from the verb pentirsi means ‘to repent’.  Art historians are always looking for pentimenti as glimpses into the artist’s process and they are considered especially important when investigating whether a particular painting is the prime version by the original artist, or a second version by the artist himself, or his workshop, or a later copyist.

Vancouver gold buyer historic red brick building. pentimentoThe word ‘pentimento’ has also been adopted by a subculture that studies the decaying hand-painted signs on old buildings – fading sign murals and product art. esp when two representations of the same advertisement are present on the same section of bricks. In the photo left you can see a bad example because you can barely see the ad below on the fading white paint exterior of a Vancouver gold buyer brick building in historic neighbourhood of the old city. The capitol of British Columbia is Victoria and that island town has a lot of old buildings and its possible to see the ghosts of some of British Columbia’s biggest selling brands painted on their sides.

John Rait himself told me that he named the gallery after the second volume of Lillian Hellman’s autobiography Pentimento.  She once wrote, “Old paint on a canvas, as it ages, sometimes becomes transparent. When that happens it is possible, in some pictures, to see the original lines: a tree will show through a woman’s dress, a child makes way for a dog, a large boat is no longer on an open sea. That is called pentimento because the painter “repented,” changed his mind. Perhaps it would be as well to say that the old conception, replaced by a later choice, is a way of seeing and then seeing again. That is all I mean about the people in this book. The paint has aged and I wanted to see what was there for me once, what is there for me now.” – Lillian Hellman

MONTE CLARK GALLERY was visited by Monte Clark

Outside Monty Clark Gallery in Distillery District is Monty Clark

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Online Photo Contests for Artists Portfolios and Bank Accounts

Professional Photography in the Warehouse

Solarsoft has supported online photo contests a few times.   Just check out the Lenzr blog to see.   This time they are looking for a photography license agreement with the owners of the best photos for the Warehouse Stockpiles  photo contest.   They want to use some awesome warehouse stockpiles photos for their  production planning online page.   This is a good chance for the serious minded photography lovers.  This is a chance  to gain some recognition and exposure.  Even piles of merchandise can be captured  in an interesting way.  Capture boxes stacked in warehouses, trucks or department stores.   This contest you can add to your portfolio.  The judges want to use the winning photos professionally for cash.   $250 for each photo license agreement will be awarded.  The company is looking for photos to put on their new web pages.   Artists should be given more money for all their hard work.  So upload your photos for free on the website.

Cash or Candy with a Homemade Halloween Costume

Everyone loves this festival time of year.  It gives people the chance to live out their fantasies with the costume apparel.   In North America you will see  ghosts, dragons, sexy police, Harry Potter, cats and more walking the streets begging for candy at people’s doors.  This trick or treat season could be a real payoff with 250 dollars of cash or candy.  Those with a sweet tooth will pick the candy.  Homemade HALLOWEEN Costumes is a festive photo contest for all photography lovers.  Dress up your freinds, family and pets too.    The judges will determine the winner of the $250 in cash or candy thanks to the social media contests who like to be imaginative and fun.

Enjoy Property Maintenance

Many people like to enjoy their property and spend lots of energy and money to keep it lush are alive.   The loving care placed into landscaping and lawn care for many homes is great.  Green  healthy looking grass gives us the desire to take off our shoes and enjoy life.  You see this in movies often. If you  already have photos of green grass and colourful flowers in beautiful landscaped lawns enter them for free on the Lenzr website. The Landscaping and Lawn Care photo contest judges want to see your great photos and are willing to make it worth your time and effort.  Thanks to a green thinking  property maintenance company there is a valuable contest prize.   If you are chosen by the judges you can enjoy your prize of your choice  next spring.  It would make a great gift too, being $250 worth of garden tools.

Try a Professional Bread-maker with Organic Ingredients

Bread is served in many types of restaurants such as Italian, Indian, and Greek.   Most people love the fresh flavour straight out of the oven.    The traditional food  comes in many different forms including raisens, whole wheats and olive.  The judges of this  photo contest involving one of the oldest foods is looking for great photos where bread is somehow involved.  I’m sure their will be many imaginative shots entered.    An organic ingredients company is helping out Lenzr and they are offering a professional Breadman breadmaker machine to winner. Use your camera when your loved ones are enjoying their toast.  Or take some shots of sandwiches in the lunch room at work.   Use your creativity to find someone interesting,  eating bread, making it, or sharing it. Write a fun description too to go with your photo.  Your imagination is the best tool.    This substance has a rich history and many memories.  Show Lenzr what it means to you.

House for Renovation?

If you like turning the rundown and old into the new this photo challenge may be for you.  The House For Renovation photo contest with Lenzr is great if you are a photographer going through a home reno.  You may have a couple homes on your street in need of a little repair.  Capture it’s true beauty digitally and perhaps you will win an Apple iPad2.    Look for those rundown houses and capture their fragile states.   This photo contest offers all photographers of different levels a chance to win an Apple iPad 2.    The judges will determine the best photo and give the iPad2 thanks to Toronto mortgage broker who take goals seriously, financial and photography related.  The photo contest winner will be announced on New Years day.  The best House for renovation picture will get an Apple iPad2 for the year 2012.

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History Tour in The Distillery District Toronto

the anti freeze cans in the toronto distillery district Gooderham and Warts canned and produced in the 1940s

Distillery District Anti Freeze Can Production

If you a are a history lover such as myself walk around the Distillery District with your camera and reading glasses.  In Building 58 in the Distillery District has a museum type of display in the entrance.   Many artifacts are displayed in the buildings throughout the distillery area. Read the information tablets with the displays and you might actually learn something new.   A new piece I learned was Gooderham and Worts were into the anti-freeze production, not only alcohol. It was brought on by the automobile age and prohibition era.

photo a photo of the historical distillery district in Toronto

Gooderham and Worts

Not only was alcohol a big business in the Distillery District, but anti-freeze had become a big business at Gooderham and Worts by 1938 too.   G &W published advertisements about its’ alcohol industry to promote it’s industrial alcohol operation.   Anti-freeze probably constituted the single largest use of alcohol in Canada at this time.  The production consisted of Hot-Shot, Maple Leaf, Jack Frost, and Bulldog.  They were all produced and canned upstairs in the Cannery of Gooderham and Worts in Toronto.   What a transformation has taken place today.

a photo of the distillery district in Toronto and the process manufacturing during that period in history.

Anti freeze can in the historical distillery district Hot Shot anti freeze can on display in one of the buildings in the distillery district in Toronto. It makes me think of the lean manufacturing and process manufacturing and the differences today.

1940’s Toronto Distillery Workers

In the 1940’s, the distillery workers didn’t have it all that  easy. Apparently  they were still manually attaching lids to antifreeze containers by pressing down on the long handles of  “hand caners” or “crimpers”.  The tedious manual work this must have been.  Carpal Tunnel syndrome was probably common.   Just viewing the photos of this time take me to an era I am not that familiar with except for movies, and make me think, what kind of process manufacturing and lean manufacturing are in place now?   There have been a lot changes since the then.

In the Distillery District in Toronto you can see artifacts such as the anti-freeze gear pump 1910 model of Sylvanus Freelove Bowser’s revolutionary self-measuring pump and storage system that was located on the ground floor of the Cannery with out a museum  cover charge.   The pump is now located in Building 58 on display. This was employed to pump and precisely measure industrial alcohol bound for canning.  Art History lovers should explore the distillery district to see what little treasures are displayed.

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Advertising and Marketing Options for Small Business Owners

Advertising and Marketing Possibilities

A painting done by toronto art therapist ruth wilgress using computer components

Business and marketing is a fundamental part of life.  Being a visual artist, teacher, photographer, writer and art therapist working on my own small business I rely on the possibilities of advertising and marketing. Networking is essential for small business owner who need incoming revenue to support their services or products. Researching all of your target potential for each possible option and developing a strategy is not something that should be taken lightly. There are many resources out there, and some are more cost effective than others all depending on your business.

Fund-raising and Printable Coupons

Explore and discover such as I did while starting my own business that there are many effective, annoying and inspiring ways to attract customers. There are fund-raising contribution that can prove to be very time consuming. There are even printable coupons that you can offer to people to get your services out there. Looking for the most reachable with the lowest cost is the ideal objective. There are various online strategies that can be time consuming and take a lot of knowledge. The effective methods are also constantly changing. This is not a simple strategy solution for the DIY small business. The digital media outcomes are constantly changing and you need to be up to date on all aspects or it will not be a successful choice.  Google is constantly in a state of change and it’s difficult to become on the first page.   Do charity project work and help promote yourself as well.   I tried helping out in a project called Paint for Bangladesh which is a great cause and also improves my online presence and gives me something to write about.

Radio Advertising Option

Think of all possibilities.  They don’t all have to be innovative and new.  There is also radio advertising as a possible solution. Print advertising is another choice and some consider it to be old school. These options should both be considered because they may be cost effective depending on your target. Have a good media strategy. It is imperative to a successful small business. There are many things to consider and a plan is necessary. I have decided with my small business and knowledge that I will take the online route. I want my services to be searched for on line. I realize that strong links are important and I decided to pay a digital media agency a small fee to do this for me. I appreciate the option of online marketing and what I can contribute to it as well.    Think about what your mandate is and what you want your brand to be.  Help out others along the way.  My advice to other small business owners whether it’s part time or full time, think rationally and consider all of your options. Let’s explore the right side of the brain, but don’t forget the left side as well.

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